Growth Review
This review is about who your website brings in. We went through the site, your search rankings and your reviews. The site itself is genuinely well built: a real drone video of the Moy, SEAI accreditation, a proper FAQ, county pages for Galway, Sligo and Mayo. The finding isn't a design problem. "Solar panels mayo" brings in 434 visits a month, 99.5 percent of everything the site gets from Google, and it's split between two different addresses for your own homepage. Your dedicated Mayo page, built for that exact search, ranks worse than the homepage does. It's all detailed below, with what to do about each one.
The site ranks for 29 searches. One of them, "solar panels mayo", produces 434 of the site's 434 monthly visits. Everything else, Galway, Sligo, grants, how solar works, ranks somewhere in the results without producing a measurable visit yet.
| What people Google | People / month | Your situation | |
|---|---|---|---|
| solar panels mayo | 3,600 | 3rd, from www.moysolar.ie. Brings 108 visits. | 3rd |
| solar panels mayo | 3,600 | Also ranking from the non-www address, bringing 324 more visits. Same search, two addresses. | Top 3 |
| solar panels mayo | 3,600 | Your dedicated Mayo page. 28th, worse than the homepage. | 28th |
| solar panels galway | 390 | Your Galway page is 37th. | 37th |
| solar panels grants | 1,300 | 40th, from a blog post. | 40th |
| seai solar grant | 480 | 54th, from a different blog post about SEAI grants. | 54th |
| solar panels sligo | 140 | Your Sligo page is 25th. | 25th |
One blog post, comparing solar PV panels to solar panels, ranks for eleven different informational searches on its own, everything from "what is solar pv" to "how pv panels work". None of them bring measurable traffic yet, but it shows the site can rank widely when a page is aimed well. The county pages and grant pages simply aren't winning against their own homepage or their own blog posts yet.
A page titled simply "Plain Text Page" is still live and indexed on the site, a leftover from when the site was being built. It's not doing any harm, but it's the kind of file a tidy-up pass should remove.
This is not a design problem. The video, the FAQ, the accreditation, all of it is genuinely good work. These are structure problems: two addresses for one page, and pages built for a search that haven't yet overtaken the page they were meant to replace. That's steady monthly work, not a rebuild.
Each fix below is ready to hand to whoever manages the site.
Start at the top. The bottom block is the work that moves the numbers.
2,710 searches every month, across Galway, Sligo and the grant guides.
Visits already arriving from those specific searches: 0.
Your one confirmed top-3 ranking, "solar panels mayo", is split across two addresses instead of one.
2,710 real searches a month sit on pages you've already built, none of them producing a visit yet. That gap is what closes once the duplication is fixed and those pages are strengthened. You know your close rate on enquiries and what an install is worth. That's the sum worth doing on your side.
Your keyword count grew 12 percent last month, so the momentum is real and worth protecting. Splitting your best search across two addresses caps how far that momentum can carry the Mayo page, and every month it stays split is a month a competitor's single, unsplit page can catch up.